The following is a passage from Kevin Kelly’s book “New Rules for the New Economy”, a powerhouse of a book to say the least… “So tremendous is the fount of plentitude in the network economy that having to deal with nearly infinite choices and mushrooming possibilities may be the limiting factor in the future. Navigating sanely through an expanding ocean of options is already difficult. The typical supermarket in America offers 30,000 to 40,000 products. The average shopper will zoom through the store in 21 minutes, and select out of those 40,000 choices about 18 items. This is an amazing