McKinsey Insights has a great article on the art of Disciplined Innovation. A cogent excerpt from the article below highlights the importance of simple constraints in fostering successful innovation. Simple rules/constraints can apply to organizations undergoing small iterative innovative processes, as well as large scale disruptive innovation.   “How, then, can organizations embrace a more disciplined approach to innovation? One productive approach is to apply a few simple rules to key steps in the innovation process. Simple rules add just enough structure to help organizations avoid the stifling bureaucracy of too many rules and the chaos of none at all.